Qualifications of Appraiser

I, John L. Pierce, in my role as media broker, deal exclusively with the sale of radio and television stations. In that capacity, I am engaged in evaluations for broadcasting properties, negotiations for their sale and as a consultant to both buyers and sellers. I am a member of The National Association of Broadcasters as well as the National Association of Media Brokers.Prior to devoting full time to media brokerage, I have been President of Paragon Advertising and Communications, Inc. and am still President and owner of this full service company based near Cincinnati. Paragon deals with every type of radio and television station in the United States.In 1993, I became Managing Partner of Force Communications & Consultants, LLC with Hal Gore and John Lauer. After providing my services to clients for six years under that title, I decided to expand and start my own brokerage company. In October 1999 I founded John Pierce & Company, LLC. This company serves as a full service brokerage, appraisal and consulting business to both buyers and sellers.During the 1980’s into 1993, I also owned stations in Cincinnati, Ohio, Ft. Wayne, Indiana and Birmingham, Alabama. I have been in broadcasting as both staff manager and a news director and also did some managing of small market radio stations.

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